Parwana helps journalists, SEO experts, and researchers identify trending topics, queries, and related keywords in their respective fields through robust analytics and monitoring tools to help understand audience interests and optimize content strategy.
I worked directly with the founder to identify key problems in the existing product, conducted competitor analysis to understand the industry's best practices, and identified design and usability issues that need to be addressed.
I worked on redesigning the product's navigational structure, creating clearer user flows and addressing usability and consistency issues to provide a better user experience and improve overall product performance.
I also created a new visual identity, accessible colors, icons styles, patterns, and typography, to set tone and voice of the brand.
Variables for spacing and typography
Variables for the brand colors
Defining tokens, creating aliases, and mapping them base on their purpose and usage.
Covering shadows and radius through vairables.
Documenting design tokens and their usage to help developers and stakeholders.
