My name is Zulal Ahmad, I’m a digital product designer based in Pakistan. I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
My name is Zulal Ahmad, I’m a digital product designer based in Pakistan. I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
Consistency in design through design systems, and accessibility are the things I care the most while designing large scale products.
Consistency in design through design systems, and accessibility are the things I care the most while designing large scale products.
MY PROCESS IS SIMPLE
01
Empathize
Learning about the target users and outlining their problems, needs, and the context in which they'll use the product or a feature.
Learning about the target users and outlining their problems, needs, and the context in which they'll use the product or a feature.
02
Ideate
Combining insights to generate ideas and create wireframes, user flows, or prototypes demonstrating the functionality. It also includes testing with users and stakeholders.
Combining insights to generate ideas and create wireframes, user flows, or prototypes demonstrating the functionality. It also includes testing with users and stakeholders.
03
Design
Creating user interfaces that are gorgeous and aligned with the brand. It also includes making design accessible and ensuring consistency through the design system.
Creating user interfaces that are gorgeous and aligned with the brand. It also includes making design accessible and ensuring consistency through the design system.
Notable Experiences
Notable Experiences
Notable Experiences
Notable Experiences
JISR
One of the leading Payroll & HR Management software in MENA.
From 2019 - 2021
I was the first design hire at JISR, which allowed me to work directly with the founder, product, and engineering team on almost every touchpoint of the product.I worked on refining and defining the UX of the core modules. Payroll, Employee Management, Performance Appraisal, and Settings are to name a few. Tested UX with the customers, product, and business people to gather insights and then incorporated the insights into designs to meet the user and business goals. I also created a brand-new visual language and led a major product redesign. To ensure consistency, I laid the foundation of the design system. I also hand-crafted a series of icon sets to match the visual language.
Jumpshare
It's a file-sharing, screen-capturing, and annotating software.
From 2014 — 2015
Worked with the founder to improve the UX and Visual Design of the Web Platform. Redesigned the Mobile App from the ground up with the same functionalities and feel as the Web Platform. Created a new Visual Language, set the design standards and tone of the brand, and implemented it all across the board. I also hand-crafted fresh icon sets to match the design.
JISR
One of the leading Payroll & HR Management software in MENA.
From 2019 - 2021
I was the first design hire at JISR, which allowed me to work directly with the founder, product, and engineering team on almost every touchpoint of the product.I worked on refining and defining the UX of the core modules. Payroll, Employee Management, Performance Appraisal, and Settings are to name a few. Tested UX with the customers, product, and business people to gather insights and then incorporated the insights into designs to meet the user and business goals. I also created a brand-new visual language and led a major product redesign. To ensure consistency, I laid the foundation of the design system. I also hand-crafted a series of icon sets to match the visual language.
Jumpshare
It's a file-sharing, screen-capturing, and annotating software.
From 2014 — 2015
Worked with the founder to improve the UX and Visual Design of the Web Platform. Redesigned the Mobile App from the ground up with the same functionalities and feel as the Web Platform. Created a new Visual Language, set the design standards and tone of the brand, and implemented it all across the board. I also hand-crafted fresh icon sets to match the design.
JISR
One of the leading Payroll & HR Management software in MENA.
From 2019 - 2021
I was the first design hire at JISR, which allowed me to work directly with the founder, product, and engineering team on almost every touchpoint of the product.I worked on refining and defining the UX of the core modules. Payroll, Employee Management, Performance Appraisal, and Settings are to name a few. Tested UX with the customers, product, and business people to gather insights and then incorporated the insights into designs to meet the user and business goals. I also created a brand-new visual language and led a major product redesign. To ensure consistency, I laid the foundation of the design system. I also hand-crafted a series of icon sets to match the visual language.
Jumpshare
It's a file-sharing, screen-capturing, and annotating software.
From 2014 — 2015
Worked with the founder to improve the UX and Visual Design of the Web Platform. Redesigned the Mobile App from the ground up with the same functionalities and feel as the Web Platform. Created a new Visual Language, set the design standards and tone of the brand, and implemented it all across the board. I also hand-crafted fresh icon sets to match the design.
KeepTruckin
A startup based in California that provides electronic logs and fleet management tools.
In 2016 and in 2018
I worked as a contract visual designer to help KeepTruckin (at its early stage) redesign the entire web fleet management system, which contained heavy data dashboards, charts, tables, and data points. I collaborated directly with the co-founder and the lead designer. The redesign launch and new features helped KeepTruckin seize the next round of funding. In 2018, I was again signed to redesign the driver-facing mobile app to make it look consistent with the web platform.
Ubergrad
A networking site that connects international students with U.S. universities.
From 2015 — 2017
Worked with the product lead to improve the experience of the existing University Facing Platform by fixing the usability issues and rearranging the navigation and information structure. Helped define the UX of the Student Facing Platform from the ground up. Tested UX with the customers, product, and business people to gather insights and then incorporated the insights into designs to meet the user and business goals. Defined a Visual Language, redesigned the platform, and hand-crafted a series of icon sets. Designed the Marketing Website and Knowledge Hub.
KeepTruckin
A startup based in California that provides electronic logs and fleet management tools.
In 2016 and in 2018
I worked as a contract visual designer to help KeepTruckin (at its early stage) redesign the entire web fleet management system, which contained heavy data dashboards, charts, tables, and data points. I collaborated directly with the co-founder and the lead designer. The redesign launch and new features helped KeepTruckin seize the next round of funding. In 2018, I was again signed to redesign the driver-facing mobile app to make it look consistent with the web platform.
Ubergrad
A networking site that connects international students with U.S. universities.
From 2015 — 2017
Worked with the product lead to improve the experience of the existing University Facing Platform by fixing the usability issues and rearranging the navigation and information structure. Helped define the UX of the Student Facing Platform from the ground up. Tested UX with the customers, product, and business people to gather insights and then incorporated the insights into designs to meet the user and business goals. Defined a Visual Language, redesigned the platform, and hand-crafted a series of icon sets. Designed the Marketing Website and Knowledge Hub.
KeepTruckin
A startup based in California that provides electronic logs and fleet management tools.
In 2016 and in 2018
I worked as a contract visual designer to help KeepTruckin (at its early stage) redesign the entire web fleet management system, which contained heavy data dashboards, charts, tables, and data points. I collaborated directly with the co-founder and the lead designer. The redesign launch and new features helped KeepTruckin seize the next round of funding. In 2018, I was again signed to redesign the driver-facing mobile app to make it look consistent with the web platform.
Ubergrad
A networking site that connects international students with U.S. universities.
From 2015 — 2017
Worked with the product lead to improve the experience of the existing University Facing Platform by fixing the usability issues and rearranging the navigation and information structure. Helped define the UX of the Student Facing Platform from the ground up. Tested UX with the customers, product, and business people to gather insights and then incorporated the insights into designs to meet the user and business goals. Defined a Visual Language, redesigned the platform, and hand-crafted a series of icon sets. Designed the Marketing Website and Knowledge Hub.
I'm currently running a one-man design agency, where I help individuals, startups, and organisations design and improve user experience of their digital products.
Services:
Services:
✦ UX Design
✦ Visual Design
✦ Design System
✦ Iconography
✦ Framer Web Development
✦ UX Design
✦ Visual Design
✦ Design System
✦ Iconography
✦ Framer Web Development
I'm always open to hearing from new people about their ideas, projects, or potential collaborations.
I'm always open to hearing from new people about their ideas, projects, or potential collaborations.
Things I can help you with
Things I can help you with