FixSirat Brand Identity & Website Design
Time
2022
Role
Branding
Website design
Design system
FixSirat is helping individuals and organisations fix potholes by sharing best practices and selling cold asphalt.
They contacted me to help them develop their brand strategy, visual identity, and website design.
The FixSirat logotype and mark were handcrafted to reflect the company's relation with roads and construction.The logotype features bezel edges to give it a technical, industrial feel, while the mark is designed to resemble road signs.
The mark is also intended to stand out when used on other surfaces, such as cold asphalt bags.
FixSirat wanted users to instantly feel a connection to roads, paths, and venues. To achieve this, I carefully explored colors reminiscent of road and construction.
The primary color palette for the brand consists of Corn Yellow, British Racing Green, and Dark Powder Blue. These colors were chosen to evoke the essence of road signs and construction.
The FixSirat patterns give the brand an authentic road-like feel. The geometric shapes for the patterns, icons, and double-line buttons are inspired by road signs and add visual interest to large design blocks.
For the website design, my goal was to create a trustworthy and informative website with a theme that evokes the feel of roads, signs, and construction.
I used visual language patterns, styles, and components to guide the user through the page while maintaining a consistency.
